PHILOSOPHY AND VISION
OUR SPIRIT
THE SPIRIT OF LOONG BOAT RACING
Originating from the Dragon Boat Festival customs in Chaoshan
It embodies the belief of "one boat, one heart, one concerted effort"
It showcases the Shantai team spirit: being positive, collaborative, progressive, and daring to strive.
RED-TOP BOAT SPIRIT
— Originating from the resilience of Chaoshan merchants who ventured across oceans, enduring hardships and dangers in pursuit of survival and dreams, embodying risk-taking, solidarity, honesty, and perseverance.
— Symbolizing the driving force behind the Shantou-Thai community’s global expeditions, continuously expanding into international markets by adapting to trends, seizing opportunities, and advancing fearlessly .
CRAFTSMAN'S SPIRIT
Professional dedication, relentless refinement, and the pursuit of excellence
ENTERPRISE VALUES
INHERITANCE
Carry forward the corporate culture, spirit, experience, management practices, technologies, talent pool, and capacity for innovation.
Take the initiative to learn from senior colleagues—master, apply, and refine their expertise, then selflessly pass it on to the next generation.
INTEGRITY
Speak truthfully and keep promises; seek truth and practicality, using data as the foundation for decision-making.
Prioritize the bigger picture, subordinating personal interests to those of the company.
Communicate proactively and practice empathy; act with integrity and transparency, treating others as you would like to be treated.
INNOVATE
Dare to make breakthroughs, remain undaunted by setbacks, continuously refine processes, and persistently develop new products.
Always start from consumer value and be driven by systematic methodologies.
STRIVE
Have the courage to take responsibility, constantly challenge yourself, and strive to outperform your past self.
Break down boundaries and foster collaboration across systems and departments.
Step out of your comfort zone.
ACHIEVEMENT
Clearly define the company's common goals and maintain a sharp focus on achieving excellent results.
Foster unity and collaboration, allow individual value to shine, create corporate value, and achieve mutual success by enabling one another.
OUR VISION
DEDICATED TO CRAFTING
THE WORLD'S FOREMOST FUN FOOD
BUSINESS PHILOSOPHY
SHARED PROSPERITY FOR EMPLOYEES
Sharing weal and woe, achieving collective success, and nurturing happy families.
CONSUMER
CENTRIC
Continuously innovating and refining production, enabling consumers to enjoy delightful and fun experiences.
FOCUS ON STRIVING INDIVIDUALS
Proactive and ready to embrace challenges,
jointly creating a better life.
SYMBIOSIS WITH PARTNERS
Growing together with our partners.
